DICE (Data Improved Customer Experience) is a 36-month collaborative project funded by EPSRC started on September 1st 2016. The project is aiming to develop the technology foundation for providing a personalised customer (railway travellers) experience while preserving their privacy requirements. The project will design and develop Consumer-Oriented Data Provenance (CODP) – enabling users to track how their data is being used. In addition, CODP will also empower users by providing contract validation service – enabling them to see whether the contracts they signed to give access to their data to an organisation is being honoured. The second dimension of the project is to provide data privacy during the data aggregation and dissemination phases between different rail industry partners. The project partners are University of Surrey, Royal Holloway (University of London), University of Loughborough and University of Southampton.